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China has become the world's largest landscape lighting market. How can we eat this 100 billion

2019-03-13

Nowadays, urban landscape lighting is totally different from the light source and control used in the construction of urban lighting in the latter decade of the early 1990s. In the past, urban landscape lighting was built from lighting, attracting popularity and improving the city's popularity. The main function of control was to open and close. With the development of more than ten years, urban lighting has reached a certain demand. In form, it has also changed from a single gas discharge lamp to a large-scale combination of LED light source, laser, projection and other acousto-optic forms.
I. Driving Factors of Future Urban Landscape Lighting in China
1. Major events:
National large-scale activities have accelerated the demand for landscape lighting everywhere. In recent years, large-scale national events have been held frequently. Landscape lighting has added luster to the relevant cities: Hangzhou G20 Summit shines on the banks of Xizi Lake, and Xiamen BRICS Conference illuminates Gulangyu Island at night. Every large-scale national event shows the beautiful night scenery of the city where the event is held to the people of the whole country through the media, triggering the yearning of residents everywhere, and also promoting the investment intention of local governments. From the feedback of industry survey, it is precisely in the past two years that the demand for landscape lighting has blowout, and the demonstration effect of the cities where the large-scale activities in the relevant countries are located is obvious. Major events in major cities in the coming 2018-2020, the 40th anniversary of reform and opening up, the 70th anniversary of the founding of the People's Republic, the 100th anniversary of the founding of the Party, the Boao Forum for Asia, the 18th SCO Conference, the China International Garden Exposition, the World Horting Exposition, the 2019 World Military Games in Wuhan and the anniversary celebrations in some cities will provide a catalyst for the sustainable development of landscape lighting.

2. Night tour economy:
Night tour has great economic potential and sufficient local investment power. Night tour economy is different from night market. It is an economic form based on time division. Generally speaking, it refers to the urban activities in the service industry of the tertiary industry from 6 p.m. on the same day to before dawn on the next day. It is a further extension of the urban economy with service industry as the main body in the second time and space. In recent years, with the rapid development of night tourism economy, American residents have spent 1/3 of their time, 1/3 of their income and 1/3 of their land area for leisure, and more than 60% of them spend their leisure time at night. In China, the peak passenger flow of more than 1 million people in Wangfujing, Beijing, is in the night market. Business sales at night in Shanghai account for 50% of daytime sales. More than two-thirds of catering sales in Chongqing are realized at night. 55% of the output value of Guangzhou's service industry comes from the night economy. The urban night tour economy has become an important branch of urban construction and development. The increase of people's night activity time further promotes the development demand of urban landscape lighting industry.
3. Urbanization:
The continuous advancement of urbanization provides the most primitive driving force for landscape lighting. China's urbanization rate has jumped from 17.90% in 1978 to 58.52% in 2017. However, there is still a big gap between the average urbanization rate of 80% in developed countries. It is likely that China's urbanization rate will continue to maintain a stable growth trend in the future. The state plans to cultivate about 1,000 characteristic towns by 2020. At present, 403 towns have been approved. The average investment of a single characteristic town is about 5 billion yuan, and the proportion of landscape lighting is about 2%-3%. The market space of landscape lighting brought by the construction of characteristic towns is about 1,000-450 billion yuan.
In the middle and late stages of urbanization development, residents'requirements for urban quality are constantly improving. Landscape lighting is closely related to urban economic, cultural, social and natural factors, and plays an important role in shaping the overall image of the city. With the continuous advancement of urbanization, urban residents'demand for lighting has been upgraded from the initial "bright up" to "beautiful up".
2. China has become the world's largest landscape brightening market, with hundreds of billions of dollars in the sword
The domestic landscape lighting market has grown rapidly, and now it has exceeded 60 billion yuan. According to the survey data of GGII, thanks to the support of policy promotion in various countries and regions, the market scale of landscape brightening has been continuously increasing. In 2017, the global landscape brightening market will reach 275 billion yuan, of which the scale of China's market will reach 68 billion yuan, an increase of nearly 22% over the same period of last year. China has become the largest landscape brightening market in the world.
GGII expects that the market of landscape lighting in China will reach 78 billion yuan in 2018, with a growth rate of about 15%. It is expected that during the 13th Five-Year Plan period, the growth rate will still be more than 10%, and the scale of the industry will reach nearly 100 billion yuan by 2020.
3. The future projects of urban landscape lighting will continue to be large-scale, and the importance of culture and technology will be enhanced.
From simple municipal landscape lighting to cultural tourism market, it is emphasized that with the rapid development of cultural tourism industry, landscape brightening can significantly improve the night viewing effect of cultural tourism projects and increase the staying time of tourists. Night tourism economy can significantly enhance the single consumption of projects and scenic spots, and the application of landscape lighting in cultural tourism industry is constantly promoted. At the same time, landscape lighting shows the cultural connotation and local customs of the cultural tourism project site through visual intuitive form, and improves the long-term profitability of the cultural tourism project by combining with operation.
Characteristic towns have entered an all-round promotion period, adding power to urbanization, and landscape lighting is expected to benefit substantially. In July 2016, the Ministry of Housing, the National Development and Reform Commission and the Ministry of Finance promulgated the Notice on Developing the Cultivation of Characteristic Towns, which clearly put forward that by 2020, China will cultivate about 1000 characteristic and dynamic towns, accounting for about 5% of the country's constructed towns. Since then, provinces and municipalities have also issued plans for the construction of small towns with provincial characteristics. Since then, a series of in-depth measures have been introduced, and local governments have issued relevant rules to implement the concept of "characteristic towns". In October 2016, the Ministry of Housing and Construction announced the first batch of 127 "characteristic towns" list, and in August 2017, the second batch of 276 "characteristic towns" list was published again. At present, characteristic towns have entered a period of comprehensive promotion, and the process of construction of characteristic towns is accompanied by a large number of landscape projects. Landscape lighting is one of the important links, which is expected to benefit substantially.

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